EMBRACE A HIGHER PURPOSE TO WIN.

**For this exclusive promotion with BookPal, you'll receive one Hardcover copy of Winning on Purpose by Fred Reichheld with a bookplate signed by the author. Offer valid through December 6, 2021.**

About the Book:

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.

Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and peloton.

Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries.

But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS.

With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

About the Authors:

FRED REICHHELD is the creator of the Net Promoter® system of management, the founder of Bain & Company's Loyalty practice, and the author of five books including the New York Times bestseller The Ultimate Question 2.0. He is currently a Fellow and Senior Advisory Partner at Bain, where he has worked since 1977. Fred is a frequent speaker at major business forums and his work on customer loyalty has been widely covered in The Wall Street Journal, New York Times, Financial Times, Fortune, Businessweek, and The Economist. He has made fifteen contributions to the Harvard Business Review and in 2012, became one of the original LinkedIn Influencers, an invitation-only group of corporate leaders and public figures who are thought leaders in their respective fields. In 2003, Consulting Magazine named Fred as one of the world’s “25 Most Influential Consultants”. According to The New York Times, “[He] put loyalty economics on the map.” The Economist refers to him as the “high priest” of loyalty. Reichheld graduated with honors both from Harvard College (B.A., 1974) and Harvard Business School (M.B.A., 1978). He is based in Cape Cod and Miami.

DARCI DARNELL is the global head of Bain’s Sales & Marketing and Customer Experience practices and an active leader in the Financial Services and Strategy practices with nearly two decades of management consulting experience. She works with clients across a range of industries to address customer strategy and marketing topics, with particular expertise in customer retention strategy, NPS®, and employee engagement. Darci is also a leader of Bain’s gender parity initiatives and sits on their Global Women's Leadership Council. She holds an MBA from The Tuck School at Dartmouth College, as well as a B.S. in Business Administration, with honors, from Washington University in St. Louis. She is based in Chicago.

MAUREEN BURNS is a leader in Bain’s Sales & Marketing and Customer Experience practices and works extensively with clients on topics relating to marketing excellence, the Net Promoter SystemSM, customer journey redesign, and digital transformations. She is one of Bain’s deepest experts on the Net Promoter System and has led some of their most notable NPS-based transformations. Maureen earned an MBA from Harvard Business School and a bachelor's degree, with honors, from Georgetown University’s School of Foreign Service. She is based in Boston.

About This Promotion:

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Winning on Purpose SIGNED COPY