EMBRACE A HIGHER PURPOSE TO WIN.
For this exclusive promotion with BookPal, you'll receive one Hardcover copy of Winning on Purpose by Fred Reichheld with a bookplate signed by the author. Offer valid through December 6, 2021.
About the Book:
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.
Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and peloton.
Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries.
But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS.
With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
About the Authors:
FRED REICHHELD is the creator of the Net Promoter® system of management, the founder of Bain & Company's Loyalty practice, and the author of five books including the New York Times bestseller The Ultimate Question 2.0. He is currently a Fellow and Senior Advisory Partner at Bain, where he has worked since 1977. Fred is a frequent speaker at major business forums and his work on customer loyalty has been widely covered in The Wall Street Journal, New York Times, Financial Times, Fortune, Businessweek, and The Economist. He has made fifteen contributions to the Harvard Business Review and in 2012, became one of the original LinkedIn Influencers, an invitation-only group of corporate leaders and public figures who are thought leaders in their respective fields. In 2003, Consulting Magazine named Fred as one of the world’s “25 Most Influential Consultants”. According to The New York Times, “[He] put loyalty economics on the map.” The Economist refers to him as the “high priest” of loyalty. Reichheld graduated with honors both from Harvard College (B.A., 1974) and Harvard Business School (M.B.A., 1978). He is based in Cape Cod and Miami.
DARCI DARNELL is the global head of Bain’s Sales & Marketing and Customer Experience practices and an active leader in the Financial Services and Strategy practices with nearly two decades of management consulting experience. She works with clients across a range of industries to address customer strategy and marketing topics, with particular expertise in customer retention strategy, NPS®, and employee engagement. Darci is also a leader of Bain’s gender parity initiatives and sits on their Global Women's Leadership Council. She holds an MBA from The Tuck School at Dartmouth College, as well as a B.S. in Business Administration, with honors, from Washington University in St. Louis. She is based in Chicago.
MAUREEN BURNS is a leader in Bain’s Sales & Marketing and Customer Experience practices and works extensively with clients on topics relating to marketing excellence, the Net Promoter SystemSM, customer journey redesign, and digital transformations. She is one of Bain’s deepest experts on the Net Promoter System and has led some of their most notable NPS-based transformations. Maureen earned an MBA from Harvard Business School and a bachelor's degree, with honors, from Georgetown University’s School of Foreign Service. She is based in Boston.
About This Promotion:
All books will ship out following the book's release date of December 7, 2021. Standard U.S. shipping is via UPS Mail Innovations, which will deliver 2 - 8 days after shipping depending on your location and time in transit from California. If you have any questions, please contact our support team at firstname.lastname@example.org.
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Shipping and Handling
Media Mail is a cost-effective way to send non time sensitive media materials through the U.S. Postal Service. While the USPS estimates that Media Mail will arrive in 2 to 10 days we have seen some packages take much longer (the USPS says that this method can, at times, take up to two months to deliver). Media Mail items are not insured and are subject to postal inspection. The USPS retains the right to open and inspect your package to check for abuse of the system such as including an item not on their approved items list. Unfortunately, when a package is inspected, it is often poorly re-packaged before delivery to the customer. Clients who choose Media Mail as a low cost option will not be provided with a replacement book if their copy arrives damaged as this method is not insurable.
Priority Mail and UPS Ground while more expensive options, these methods deliver within 2 - 6 business days. If your order is time sensitive and you want to ensure your book arrives without damages, we recommend upgrading your shipping speed to either Priority Mail or UPS Ground. Both of these methods offer package delivery insurance and we will replace your copy if it was damaged in transit. That being said, if you have participated in a limited time signed copy promotion there are very limited copies available of extra signed copies. These replacements will be provided to customers on a first come first served basis and we may not be able to replace copies for all customers if there are multiple claims for damages in transit.